F360 Introduction
Published on June 16, 2026 Feedback360
Feedback 360: Native Salesforce Survey Platform
Feedback 360 is a Lightning-native survey platform built 100% on Salesforce. Capture customer satisfaction, conduct product reviews, and assess employee training—all without leaving Salesforce. Eliminate external survey tools and keep all feedback data integrated with your business records.
🎯 Common Business Challenges Solved
Feedback 360 addresses critical feedback collection gaps:
- Customer Satisfaction Gaps: Capture quantifiable satisfaction metrics at critical moments—case closure, service completion, purchase follow-up—to measure customer health in real-time
- Product & Training Assessment: Conduct structured product reviews and employee training assessments to measure effectiveness and identify improvement areas
- Audience Targeting Challenges: Reach specific user groups based on organizational role, department, and responsibility with precision targeting
- Data Fragmentation: Stop managing surveys across multiple external systems. Consolidate everything in Salesforce to eliminate data silos and reporting delays
✨ Key Features
Feedback 360 includes powerful capabilities for survey management:
| Feature | Description |
| Unified Administration | Manage all survey details—questions, participants, and responses—from a single, intuitive dashboard |
| Dynamic Question Routing | Intelligent conditional branching adapts surveys based on responses, personalizing the experience and improving engagement |
| Diverse Question Types | Multiple choice, dates, text, rating scales (stars, emoticons, numbers), and HTML5 content for flexible survey design |
| Custom Branding | Define custom colors, logos, and styling to match your organization's brand identity |
| Role-Based Targeting | Target surveys to specific user groups by role, department, or responsibility for precise audience segmentation |
| Time-Bound Surveys | Create timed assessments and mock tests where responses must be submitted within a deadline |
| Advanced Analytics | Comprehensive dashboards show response trends, patterns, and actionable insights for data-driven decisions |
| Mobile Responsive | Optimized for all devices and screen sizes for seamless survey experience on desktop, tablet, and mobile |
| Flexible Formats | Single-page surveys for quick feedback or multi-page formats for comprehensive, detailed assessments |
| Object Integration | Link surveys to any Salesforce object (Cases, Accounts, Opportunities, custom objects) for contextual feedback |
💼 Business Value & Impact
Contextual Feedback at the Right Moment
Trigger surveys automatically when customers complete a case, finish a purchase, or complete training. Capture feedback when it's most relevant and fresh, resulting in higher quality responses and more actionable insights.
Unified Feedback Management
Consolidate all survey operations in one system. Eliminate the complexity and costs of managing multiple external feedback platforms. All data stays in Salesforce for seamless integration with your CRM workflows.
Actionable Intelligence from Data
Advanced analytics reveal patterns and trends in feedback. Identify satisfaction trends, spot training gaps, and measure product feedback to drive targeted improvements.
Fast, Reliable Performance
Built on Salesforce's native platform with cached survey forms and optimized architecture. Fast load times maximize respondent engagement and completion rates.
📚 Use Case: Learning & Development
Use Feedback 360 to administer employee training assessments and mock tests. The platform automatically tracks employee progress within Salesforce, allowing your L&D team to:
- Identify skills gaps across your organization
- Measure training program effectiveness quantitatively
- Tailor development initiatives to actual organizational needs
- Track individual and team progress over time
🎥 See It in Action
Watch this video demonstration to see how Feedback 360 works:
Video: Feedback 360 Platform Overview
Feedback 360 delivers a comprehensive, native Salesforce solution for capturing stakeholder feedback—from customers to employees to training participants—all within one integrated, intelligent platform.
Knowledge Article Number: KA-00120